Blog / Architectural Designs / Hyundai Motorstudio Goyang, South Korea

Hyundai Motorstudio Goyang, South Korea

Delugan Meissl Associated Architects (DMAA) has completed the “Hyundai Motorstudio Goyang”, a building that forms the largest center for automotive culture in South Korea. DMAA’s competition winning-design responds to Hyundai’s ‘modern premium’ strategy, which encompasses the fields of technology, functionality, design, comfort, and sustainability. 









The scheme brings together a range of functions including sales, branding, and customer entertainment alongside a series of exhibition spaces, all defined by three characteristic elements: landscape, vertical green, and shaped sky.









The uniqueness of the building – and at the same time the main challenge of its design – lies in its ambition to unite a multitude of functions – Sales, Brand Center, Automotive Theme Park, Offices and Services – in one structure. These functions are positioned in horizontal areas, one above the other, and are connected through the vertical design elements.











The aim was to create a complete and integral experience of the brand Hyundai for the customers. Symbolically, the experience represents a journey everyone has imagined but never took, into space, which stimulates one’s imagination – a journey of a car, a journey to a car.





  Add.: No.4, Mahyar St., Afriqa Blvd., Tehran, Iran                      Tel: (+9821) 26 20 55 20
  Fax: (+9821) 26 20 80 44                    Email: info [at]

All data (content and images) of this website are uploaded with the permission of engineers, property owners and the owners of related businesses. These information are solely preserved by the management of and under no circumstances will be available to other individuals or unrelated groups. It should be noted that any unauthorized use of the content, directly or indirectly, and without the permission of website’s management, is subject to prosecution.

Copy Right © 2017, All rights reserved.